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Tactical marketing is what most people
think of when they hear 'Sales and Marketing.'
If Strategic Marketing is the message
about your business: who, what, where, and why; then
Tactical Marketing is the medium for delivering your
message.
An effective Tactical Marketing program
communicates your strategic marketing message in a clear and
compelling way to target customers and inspires them to
begin the buying process.
Developing and implementing an effective
marketing plan is not for the faint-hearted. Tactical
Marketing programs use an array of specialists and materials
that include:
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Tactical Marketing
Management guides
a broad array
of
creative specialists and deliverables. |
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- Graphic
designers
- Writers
- Web site
developers
- Advertising
agencies
- Media/PR
agencies
- Mailing
List managers
- Lead
Generation services |
- Web sites
- Brochures,
whitepapers and sales materials
- Product
demos
- Press
releases
- Trade shows
- Marketing
emails
- Promotional
events |
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To successfully manage the
Tactical Marketing team and its
deliverables, you need the following capabilities:
> Customer-oriented thinking and a deep
understanding of your strategic marketing message
> The ability to communicate with and
manage creative and communications professionals
> An eye for clarity and usability in all
communications: spoken, written and graphical
> The ability to select and use the right
metrics to continuously improve the program.
Without these capabilities, your
marketing team will produce great-looking materials that
will say little of value to target customers and fail to
drive sales. This challenge can be especially difficult for
teams that are heavy on engineers and sales people.
With hands-on and management experience
in these areas, we can help you to communicate a clear and
effective message to your target customers. |
