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Strategic
Marketing focuses a firm's time and money on
creating and delivering products that matter to specific customers.
Strategic Marketing (Option 1) is an "Outside
In" approach that defines the critical dimensions of
a business from the customer's perspective:
> Who you
serve, and
who you ignore
> How
you serve your target customers
> Why you matter in the marketplace
With clarity about these critical
dimensions, every
decision and action in your business will reflect the needs and values of
your target customers. For example, Southwest Airlines
is 'the low cost air carrier.' If an idea can't contribute to this
core objective, it
is quickly dismissed.
Similarly, Strategic Marketing
helps your
target customers to understand who you are and
why you matter. By choosing the 'right' competitors, you give your
customers clear points of reference that help them to see
where you fit into the market landscape
and how you're different.
Finally, Strategic Marketing helps you to save time and money. Defining audiences
and messages before the tactical development begins
eliminates costly debates and second-guessing.
Imagine if your marketing execution times were 20-30%
faster.
Witt Marketing can help you to use Strategic Marketing
to succeed in every phase of your business: the business plan,
product development, manufacturing and delivery, 'tactical' marketing,
sales, distribution, customer service. Don't waste your time
and money trying to do business without it.
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