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Your goal should be to develop and market
a "whole product" (a complete bundle of hardware, software, documentation, support,
etc.) that brilliantly meets your target customers'
needs and preferences. This is customer-focused product
development.
Good product
management ensures that the voice of your target customers is
understood and incorporated throughout the product development
and product marketing process.
Market-driven product development starts with people, not
technology
But with engineering backgrounds, many
product managers instinctively have an "Inside Out"
perspective and see the world in terms of technology, not
customers. The end result is a product with
a complicated feature set, that's difficult to use and sell, and
is less successful in the marketplace. This is how many
startups fail.
Witt Marketing can help your engineers and product
managers to see the world through your target customer's
eyes.
With years of experience in engineering
and high-tech product management, and experience in user
education and usability, we can help your product managers
and engineers to create successful products that your target
customers will love and buy.
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